The price of innovation

Just about the best thing Apple could do right now is to stay away from innovating, especially in new markets.

Despite hitting the jackpot with the iPod, iPhone, iTunes and iPad, apparently the market is still hungry for new stuff.

Really? I suspect the market is quite happy with Apple. Its share price has taken a tonking but its cash registers are chiming with sales and its profits are pouring more dollars onto its lofty cash mountain.

The people who are actually hungry for more are tech writers and analysts, who since 2010, have been cruelly denied the opportunity to write about Apple’s latest grand foray into a new market.

The ones who have also, and cruelly, found their predictions of Apple TVs or wristwatches, unrequited. At least so far.

It’s far more interesting to write ‘Apple doomed for not reinventing the TV’ pieces than report on a company doing pretty well.

So, while the company is no doubt working on some pretty interesting stuff, which may or may not include TVs and wristwatches, it may be an idea to keep the press and analysts hungry for a while to keep expectations in check.

Another reinvention too soon and they’ll be expecting them every week.

 

 

 

About admin

Some of the stuff I do: journalism, blogging, cooking, product management, marketing communications and being a dad to two little girls. Two cats, also. I’m head of publishing and product development for a UK government website and I write for content marketing agency Collective Content. For years I wrote about Apple under the Seb Janacek byline.