Steve would never have done that!

Apple has had a drubbing over its Maps debacle and rightly so. However, the media perception that Apple never shipped poor products during the Jobs era is laughable and revisionist.

A list of things that Steve would ‘never’ have done:

  • A cube-shaped computer with dodgy plastic and little expandability that cost too much. Looked great, sold like a dog
  • The iPod hi fi. It took Ive almost a minute to design this. He rushed it
  • iPhone 4 antenna. The closest the ‘form over factor’ drones have got to the truth even though it wasn’t really that much of a problem
  • iMac G5. The ugliest Mac ever, bar none. I know, I had one. I was almost relieved when it vanished in a burglary
  • .Mac. Mildly crap, but a precursor for…
  • MobileMe. “So why the fuck doesn’t it do that?”
  • Ping. Ponged.
  • The fat iPod Nano. Come on…

I’d be tempted to add iTunes Match to the list but parts of its are spectacularly good.

What I find most irritating about these comments isn’t that they’re just plain lazy and wrong it’s rather the way the commenter alludes to some sort of insight into the mind of the late Apple CEO.

The vast majority will have never known him beyond a keynote or a biography, yet the people who worked beside him for decades did misunderstood him. It’s also a shortcut to actual thinking.

And even this ignores the fact that Jobs told Cook to do his own thing and not worry what he would have done.

About admin

Some of the stuff I do: journalism, blogging, cooking, product management, marketing communications and being a dad to two little girls. Two cats, also. I’m head of publishing and product development for a UK government website and I write for content marketing agency Collective Content. For years I wrote about Apple under the Seb Janacek byline.